Top 3 Startup Industries in Australia



It cannot be denied that Australia has one of the most stable economies of the world. It may not be a superpower like the US, but it certainly boasts of a good and high standards of living, high GDP rates and overall ranks as the 13th strongest economy in the world, as reported by Forbes.


Australia’s startup scene is not as rapid or competitive as its Asia-Pacific neighbors like Singapore, Shanghai and Hong Kong, but it does have its fair share of successes. Growing government support and a shift into a more aggressive entrepreneurial mindset are now in the country’s top agenda to ensure a booming and more sustainable startup ecosystem. Venture Capitalists are on the rise too, and are also at the forefront of promoting innovative, startup ideas.


The startup community in Australia is also replete with events, mentorship and coaching programs, and new funding for startup hubs and a growing number of coworking spaces to accommodate aspiring entrepreneurs, freelancers and consultants. Australia is also not short on talent and professionals, and it may even attract more as an English-speaking country in the Asia-Pacific region (which gives it a very competitive edge).


In 2017, Forbes noted that the majority of startups in Australia are still located in Sydney, with 35% of the companies based there. Melbourne and Brisbane come in second and third, with 14% and 9% of startup companies being based there, respectively. The most popular and successful startups in Australia are into:


Photography and Design Services

Ever heard of Canva? An online design platform which makes logo, banner and photo editing easy? It is the topmost successful startup from Australia according to Startup Ranking, and it garnered the number 10 spot in the worldwide rankings of startups – higher than Prezi and messaging app, WeChat.


Canva is not the only design tool that made it into the top 10 most popular startups in Australia, others such as 99designs, Creately and Light Stalking comes in the 5th, 7th and 8th spots respectively.



E-commerce is a highly competitive industry, but it cannot be denied that it is simply one of the most successful startup niches all over the world. Even in countries where the startup scene is not as developed as Australia, an e-commerce startup would come out as quite popular and full of potential.


In Australia however, Big Commerce is a big name in the e-commerce industry. It does not sell anything per se, but they help e-commerce businesses develop tools and software to make online selling easier, and also make the online shopping experience easier for buyers as well.


Another startup, Oneflare, operates in a special niche in e-commerce, and that’s in the home service and repair industry. Oneflare provides a place for homeowners to browse for the best repair companies and compare costs and prices of such services within their area.


Of course, Australia has a special shop for surfboards online – that includes Boardcave, which helps surfers find and compare different surf brands and hardware from leading manufacturers and suppliers.


Another one is Disrupt Surfing, which allows enthusiasts to create and design their own surfboard online, and then the company creates them via 3D printing. Turnaround time is currently six weeks – which is quite long, but the startup aims to improve their time frames sooner or later.


Online Community and Educational Services

Several startups in Australia also serve to strengthen community ties between a certain group of people. Gleam, which is the 4th most popular startup in Australia, aims to connect style lovers and fashion designers in their platform to improve the overall fashion industry and engagement between customers and designers.


Airtasker, which came in 9th place in the same Startup Ranking list for Australia, is a company which aims to connect entrepreneurs and professionals to come and work together for projects or jobs, much like Freelancer – which is actually the 3rd most popular startup in Australia.


Another community platform is Tinybeans, which is a family-oriented app that includes a free pregnancy and baby journal. The app helps families and parents connect from different parts of the world to witness their baby’s developments and milestones – perfect for couples and families who have kin that are constantly traveling or are living on the other side of the globe.


Lastly, Australia has OpenLearning – a startup which provides a social and collaborative way to teach and learn online. It has its own listing of public (or free) courses and private ones. Educators can also upload their own lessons and create a course for free.